(image source: apple)
by mikah sargent
anchor jasmine bailey 
despite major flaws in its mapping service,management shake-ups, and a free-falling stock price, apple still managed to come out ontop—admirable, right?

exactly. fortune has named apple the world’s most admiredcompany for the sixth consecutive year. here’s a little more on its decision...

thebusiness savvy mag credits apple’s admiration
apple valuation, to its $13 billion in net income last quarter,“making it the most profitable company in the world during that period.†there’salso apple’s large “fanatical customer base†and because it doesn’t fall intothe price competition its products remain “iconic†seen as prestigious devices.

sohow does a company earn the coveted title?
apple earned it based on surveys from a juryof its peers—that is, executives of other companies hailing from more than thirty countries.

haygroupdetails the some of the attributes involved in the selection, including:
• abilityto attract and retain talented people
• innovativeness
• wise use of corporateassets
• effectiveness in doing business globally

and another of those requiredqualities is “financial soundness,†something with which apple has struggled. but amid allthe hype about apple’s new title—cnet reports fortune’s senior editor says the“most admired†title isn’t all it's cracked up to be.

“perhaps the admirationof one’s peers is a lagging indicator, akin more to a hall-of-fame vote than to a most-valuable-playeraward. the company whose late founder aimed
for it to be ‘insanely great’ remainsplenty damn good. the years to come will determine if, for apple, that’s good enough.â€â€¨â€¨despitethe potential ‘lagging, hall-of-fame’ nature of the title, apple still managed topull off both the world’s best selling smartphone—the iphone 5—and second best selling smartphone—the4s. the company was also voted fortune’s top spot for most admired in innovation.
