apple, inc. gets aggressive with the new ipad apple (nasdaq:aapl) has made a few quiet product updates this morning. no event. not much fanfare. just a few press releases with some minor changes for the iphone and ipad. for starters, the company is launching a new (product) red special edition of the iphone 7 and 7 plus. like all products that participate, a portion of the proceeds go toward combatting aids, and apple has been partnered with (red) for over a decade
apple opening stock price, the company says it is the largest corporate donor to the (red) global fund, contributing over $130 million over the years introducing the new, old ipadwhat's happening to the ipad line is more meaningful apple is ditching the "air" branding and the numbers, simplifying the new tablet as just "ipad." there don't appear to be any perceptible changes to the design other than it being a tiny bit thicker (1.4 mm) than the outgoing ipad air 2; the dimensions are the same as the original ipad air from 2013.
in terms of specifications, the new ipad is getting a newer a9 chip, and it has a slightly larger battery than the ipad air 2 .camera specs were unchanged. the real story is the price, which is being dropped to an aggressive $329, which gets a base 32 gb of storage. adding an extra $100 quadruples the storage to 128 gb, while cellular connectivity will set you back an additional $130 -- familiar pricing structures for apple the company lowered the price of the ipad air 2 to $399 (16 gb) a year ago, so we're talking about a $70 reduction combined with more base storage. brought to you by the iphone se playbookalmost exactly a year ago, i noted that the iphone se represented a major strategic shift for apple while acknowledging some potential implications for the ipad apple says the 9.7-inch display is the most popular, so using this strategy here is a slightly different approach; consumer preferences have been shifting toward larger displays the upsidethe aggressive pricing will hopefully spur additional unit sales, at least on the consumer side where the ipad is positioned. there may be some modest dilution of ipad average selling prices, but only if the new 9.7-inch ipad proves popular apple now appears intent on focusing its developmental resources on the pro lineup that is targeting the enterprise
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